London's local theatre scene is about to gain another vehicle for promoting its productions.
London Downtown Theatre Online, a new website featuring video stories on upcoming local productions, goes live on January 28. Also known as LDTonline, the website is the brainchild of Matt Loop and the husband/wife duo of Harry and Andrea Edison.
"When Simon Goodwin and Jeff Culbert stepped down as the voices of Theatre in London on CHRW last year, Matt Loop and I considered taking over for them as hosts of the show," says Harry Edison. "We realized that time would be an issue for us, so we considered other ways to accomplish the same goal. My wife, Andrea Edison, has been producing video of local theatre for the last year and that seemed like a natural way for us to promote the local and area scene. What came out of it was the website."
The site will launch with four video features, with a focus on February productions and video coverage of the 2012 Beat DISH Awards. In the weeks and months to come, the LDTonline team plans on preparing features on venues, theatre companies and events like the Fringe. We want to take people right to the shows and the people that make theatre happen in this area in a way that CTV hasn't, says Edison.
“People can keep coming back because we will never have a lack of fresh material,” says Andrea Edison. “We really want them to walk away either knowing about a new show opening or learning how they can get involved in the local theatre scene.”
With backgrounds in broadcasting and journalism, all three will produce with Matt and Harry hosting the bulk of the features with Andrea behind the scenes focusing on shooting and editing. Matt’s wife Jen designed the site and will maintain it.
“There are so many amazing talented people and exciting theatre productions in London by local companies that we felt they needed to be recognized,” says Matt Loop. "Response so far to the site and concept has been amazing. We are really looking forward to showing people what happens behind the scenes of these shows.”
Harry adds, "Everyone from the director to the costume designer is equally important and as our slogan states, we hope to be 'Bringing you London’s theatre from ON stage to Online.'"