What do Lady Gaga, Antoine Dodson and "Friday" sensation Rebecca Black have in common? Huge, viral Internet presences – ones that MTV plans to celebrate with its First Annual 'O' Awards.
The Awards, to take place April 28 across MTV.com, VH1.com, Twitter, Facebook and other social media sites, will spotlight the artists who dominate the Web. Voting begins on Tuesday, April 5 (click here for ballot).
Among the categories: "The Best Fan Cover Award," which will be duked out between 30 Seconds to Mars' Echelon, the Beliebers, Katy Perry's Bandaids, Gaga's Little Monsters, fans of My Chemical Romance, Nicki Minaj, Tokio Hotel, Wiz Khalifa, Rain and Rihanna.
"Music consumption has never been greater, and it's hugely important to our audience," Shannon Connolly, vice president of music strategy for the MTV Music Group, says in a statement. "We felt like the time was right to look at the convergence of technology and music fans and the YouTube celebrities who've created this new ecosystem where music is exploding."